Click here for the It's OK Campaign clothing store!
We have an ongoing partnership with the Instagram-based mental health campaign @itsok_campaign for which we produced bespoke designs raising awareness about mental health. All the profits generated by the campaign are donated to mental health charity Mind. The campaign works with a number of celebrities and social media influencers, including double Olympic gold medalist Rebecca Adlington, Love Island's Laura Anderson, Westlife's Brian McFadden, This Morning's Dr Sara Kayat, Shipwrecked 2019 winner Leah Holly, YouTube stars Sophie Craig and Jahanna James, Him & Her's Kerry Howard and footballer Jamie O'Hara.
We loved getting involved with this project as mental health is something we're so passionate about. We had our own struggles with PTSD, depression and anxiety, and started this company as a way out. If we can help just one person get help through these designs then we've done what we set out to do.