Meet The Team

Dan - CEO (Chief Eco Officer)

A History graduate of Leeds Trinity University, Dan started his career as a junior buyer for a household electrical brand, before joining the Police in 2014. He served for 5 years and during that time was diagnosed with PTSD. It was this that lead him to start Zero Negativity in early 2019, with a focus not only on an optimistic mindset, but having as little ecological impact as possible. He moved across the Pennines from York to a village just outside his hometown of Bolton, and set about building Zero Negativity from a company selling two types of white t-shirt, to the supplier of thousands of sustainable garments that it is today, with customers all over the world.

Dan deals with the day to day running of the company, and is the primary sales contact, yet still has a hand in design, production and customer service.

He is a big Spurs fan despite being as northern as they come (it runs in the family), and also enjoys Formula 1, rugby league, golf, snooker, craft beer and anything paranormal!



Amanda - Sustainable Stock & Supply Director

Amanda oversees everything that comes in and out of our premises. Her role comprises quality control, logitstics, stock control and keeping us all in check!

She also has the responsibility of being Mr Ted's chauffeur and PA.

Outside of ZN, Amanda is a successful property developer and interior designer.



Mr Ted – Director of Snacking and Daytime Naps

Our former Customer Services Advisor stood down from the role when we realised he couldn’t type or answer the phone without opposable thumbs. He was also often asleep whenever enquiries came in and could be too easily distracted by the sound of the office fridge opening.

Mr Ted is the one that really runs the show around here, always impeccably dressed (as seen above) though without ever wearing trousers, he oversees the food anyone might eat during work hours, and makes sure to take regular naps under the desk because he’s the boss and who are we to tell him not to.

Ted is a big supporter of anything meat-based, and enjoys chasing birds, squirrels and cats, as well as stealing socks from the wash basket (organic cotton socks only of course).

Contact: Just open a biscuit tin anywhere within a 50 mile radius and he'll find you


Andy – Eco Partnerships Director

Andy is the commercial mojo maker here at Zero Negativity. He is passionate about driving ’sustainable' business growth in both senses of the word.

The most pragmatic and methodical member of the team, he can’t work without a plan, and if it’s a poor plan we write another one!

Andy started out selling beef paste to supermarkets in the 1980s, before moving on to ice cream, milkshakes and biscuits (no wonder we had happy childhoods). He then founded a consultancy business that for the last 15 years has supported everyone from start-ups and SMEs to some of the biggest consumer goods brands in the world. 

He is a passionate Tottenham supporter and lover of golf and foreign language crime dramas.