Dan - Founder & Managing Director
A History graduate of Leeds Trinity University, Dan started his career as a junior buyer for a household electrical brand, before joining the Police in 2014. He served for 5 years and during that time was diagnosed with PTSD. After leaving the force with an exemplary conduct commendation and a desire for a different lifestyle, he started Zero Negativity in early 2019, with a focus not only on an optimistic mindset, but having as little ecological impact as possible. He moved across the Pennines from York to a village just outside his hometown of Bolton, and set about building Zero Negativity from a company selling two types of white t-shirt, to the supplier of thousands of sustainable garments that it is today, with customers all over the world. Dan deals with the day to day running of the company, and is the primary sales contact, yet still has a hand in design, production and customer service. He is a big Spurs fan despite being as northern as they come (it runs in the family), and also enjoys Formula 1, rugby league, golf, snooker, craft beer and anything paranormal!